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plumbing social media ideas
Plumbing companies are usually intimidated by social media because they are unsure of how to operate in a virtual space that is constantly being updated. Times are changing, so it’s important to keep up before you get left behind. Here are some reasons why plumbers should post regularly on social media:
- Keep A Portfolio
Posting pictures of your finished projects on social media helps potential customers make the right decisions. Keeping your social media updated with the latest pictures of your project will help you stay relevant, and it will help you stand out against your competitors. You can highlight jobs you’re proud of, post unique plumbing projects, and potentially reach a lot more people who are mainly online. What better way to show off your portfolio than to post on social media for consumers to see?
- Build Reliability & Trust
It’s pretty hard for people to trust plumbers because of the bad reputation they have. People are scared that they’re going to get scammed and that their plumbing could be ruined in the process. In order to create that trust with your consumer, it’s best to have updated social media accounts. Social media and online reviews build reliability and trust between a business and a consumer before the consumer has even signed. The more you’re posting online, the more people are able to trust you. Also, pictures are worth a million words and they play a huge role in consumers being able to trust your business, so it’s extremely important to give your audience that sense of reliability through the pictures you are posting.
- Showing Personality
There are so many plumbing companies that it can be hard to stand out from the others. Every plumbing project is different, so it’s best to post your most unique projects to let the world see what your business can do. No other plumbing company will have the same posts as yours. Posting a variety of different plumbing jobs on social media will make you stand out from the crowd and get you the audience you need.
- More Than Just The Bottom Line
It helps to generate a plan for your business when you’re trying to set up your social media. If you establish a plan that outlines your goals for each social platform, then your business will be able to run more smoothly. First, you should determine the goals you want to achieve; Do you want to gain more followers? Want to provide customers with reliable information in order to reach more people? Bring more traffic to your website? You want to make sure that your business is going to generate the most exposure and engagement through social media.
- Showcase Community Outreach
You want potential customers to know that your business is thriving. This is where your community steps in. Facebook pages and groups allow for your customers to interact with the community and see that your business is succeeding. Things like reviews, comments, and shares are what helps generate leads and showcase your community outreach. New customers need opinions from their community in order to make a purchase decision, so it’s crucial for consumers to interact and engage with your social media.
What’s Next?
Most businesses don’t know where to start or how to plan for marketing on their social media. If your business doesn’t have the time to market online and gain the social media presence that you need, it’s better to hire an agency that knows what they’re doing.
At YBG Marketing, our expert team of social media marketers is here to help increase brand awareness for your company. If you would like more information click here to contact us today!