Email Marketing
What is email marketing and why is it important?
Email marketing is a crucial part of your business strategy. It’s used to make clients aware of your latest news, services, products, offers, etc. by landing directly into their inbox. It’s a great way to build community, and it allows you to have better control of your contacts. Unlike social media channels where your following could technically disappear at any time as everything is controlled by a third party. Emails are the perfect tool to build customer loyalty and it’s great for client retention. It can play a powerful role in lead generation and brand awareness too! Keeping your clients engaged, even when they are not buying is really important.
Email newsletters display your expertise, plus they help spread the word about your latest products, projects and past client testimonials. It’s the perfect way to keep both existing clients and potential clients updated on all that’s happening.
Whats Included In Our Email Marketing Services
Services from our full-service email marketing agency always include a custom-designed email template, professional copywriting services, and advanced analytics tracking and reporting.
Building an Opt-In Emal List
- Working with your team to add opt-in email signs up to contact forms
- Utilizing other social media and paid strategies to continue to grow the list
- Adding new opt-in sign-ups for before each new email blast
Tracking Your Email Campaigns
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
Design Custom Email Templates
- Analyzing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
Creating Custom Email Content
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions