YBG Marketing’s comprehensive award submission program secured WETSTYLE’s Jacobsen Bathtub a coveted 2025 Architizer A+Product Awards Special Mention, placing a Canadian luxury bath brand among the most recognized products in global architecture and design.

The Challenge:

The luxury interior product market is exceptionally competitive. World-class brands invest heavily in design, craftsmanship, and innovation, yet many never receive the industry recognition their products deserve. For WETSTYLE, a Montreal-based luxury bath manufacturer whose products are specified by leading architects and interior designers worldwide, the opportunity to have their work formally acknowledged on a global stage was clear. What was missing was a strategic, expertly executed pathway to get there.

WETSTYLE engaged YBG Marketing to develop and execute a targeted awards strategy, with the goal of positioning their product portfolio before the most influential voices in architecture and design. The brief was unambiguous: identify the right opportunities, build submissions that truly reflect the calibre of the work, and secure recognition that would amplify the brand’s authority in the international marketplace.

THE YBG MARKETING APPROACH: AWARD SUBMISSION AS A STRATEGIC DISCIPLINE

At YBG Marketing, we treat award submissions not as administrative tasks but as a high-stakes communications exercise. The way a product is positioned, articulated, and presented to a jury of world-class architects can be the difference between recognition and obscurity. Our proprietary award submission programme is built on four pillars:

1   OPPORTUNITY INTELLIGENCE   — Identifying the right awards, the right categories, and the right timing for maximum impact.

2   NARRATIVE CRAFT   — Building a compelling story around the product’s design intent, innovation, and cultural relevance — in the language architects speak.

3   VISUAL & SUBMISSION EXCELLENCE   — Curating imagery, supporting assets, and submission materials that present the product at its most compelling.

4   BRAND AMPLIFICATION   — Leveraging every recognition milestone to generate press coverage, social content, and sales enablement material.

“Winning a prestigious award doesn’t start with a submission form. It starts with knowing exactly how to position a product so the right jury can’t ignore it.” — YBG Marketing”

THE JACOBSEN SUBMISSION: CRAFTING A WORLD-CLASS ENTRY

For the 2026 Architizer A+Product Awards, YBG Marketing developed the complete submission for WETSTYLE’s Jacobsen Bathtub, entering it in the highly competitive Fixtures & Fittings,  Kitchen and Bath category. The Architizer A+Product Awards attract entries from the most respected product manufacturers in the world and are evaluated by a jury comprising practising architects and designers from globally renowned firms. Earning recognition in this context requires precision.

YBG Marketing’s submission for the Jacobsen was built around a carefully considered narrative that articulated the bathtub’s design philosophy, its use of WETSTYLE’s proprietary WETMAR Bio™ composite material, and its relevance to the contemporary luxury residential and hospitality market. Every element of the submission,  written descriptions, product positioning, category selection, and supporting imagery, was developed to resonate with the expectations and sensibilities of the architect-juror audience.

The Result: GLOBAL RECOGNITION FOR A CANADIAN LUXURY ICON

The Jacobsen Bathtub was awarded a 2026 Architizer A+Product Awards Special Mention, a distinction that places it among the most celebrated products in the global architecture and design world this year. The Special Mention is conferred by the A+Product jury itself, recognising the Jacobsen as one of the world’s best products in its category.

The product will be featured in the official 2026 A+Product Awards gallery alongside Finalists and Winners when the gallery publishes in June 2026, placing WETSTYLE’s name in front of architects, designers, specifiers, and media from every corner of the world.

“The Architizer A+Product Awards are judged by practising architects and designers from the world’s most renowned firms. A Special Mention means the jury saw this product and chose to honour it. That is an extraordinary outcome.”

WHAT THIS RECOGNITION DELIVERS FOR WETSTYLE

International credibility: The Architizer A+Product Awards are recognised by the global design community as a benchmark of excellence. A Special Mention immediately elevates the Jacobsen in specification conversations with architects worldwide.

Gallery placement: The Jacobsen will appear in the 2026 A+Product Awards gallery alongside this year’s Winners and Finalists, generating lasting visibility with design professionals.

Marketing assets: YBG Marketing will leverage the digital badges, social media resources, and award designation across WETSTYLE’s marketing channels to extend the reach of this recognition.

Sales enablement: The award designation provides WETSTYLE’s sales and specification team with a powerful third-party endorsement to use in client conversations, showroom presentations, and trade communications.

WHY LUXURY BRANDS PARTNER WITH YBG MARKETING FOR AWARDS

The WETSTYLE result is not an anomaly, it is the product of a disciplined, repeatable process. YBG Marketing’s comprehensive award submission programme is designed specifically for luxury interior product brands who understand that recognition from the right authorities translates directly into brand authority, design community relationships, and commercial growth.

We manage the entire awards process on behalf of our clients: from category research and opportunity identification, through submission writing and asset curation, to post-award amplification. Our clients focus on what they do best, creating exceptional products, while we ensure the industry knows about them.

“For luxury brands in the interior product space, a single prestigious award can reframe how the entire design community perceives you. YBG Marketing exists to make that happen.”