Posted on Jul 30, 2021 In Digital Marketing
In the last 18 months, event marketing faced major changes. The complete shutdown of trade shows and events (a staple of B2B marketing budgets) ...
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Digital Marketing
Posted on Jul 21, 2021 In Digital Marketing
For years, manufacturers have been marketing to downline businesses in the supply chain. Like many popular lifestyle brands, YBG Marketing understands the importance of ...
Posted on May 20, 2021 In Digital Marketing
Changes in the Building Materials Market In the last few years, there has been a large shift towards inbound marketing in the building materials ...
Posted on Feb 02, 2021 In Digital Marketing
The coronavirus outbreak and consequent lockdowns across most countries have forced many businesses to either halt their operations, completely stop them or wait for the crisis to end. As a result, they are losing and finding it hard to sustain their brand value. But, “COVID-19 is not permanent, your business is.” So, let’s explore how […]
Posted on May 07, 2020 In Digital Marketing
April tested all of us. As our public health and economic systems were pushed to their limits as a result of the COVID-19 pandemic, ...
Posted on May 02, 2019 In Digital Marketing
Advertisement frequency is an important part of any successful digital advertising campaign, however it rarely takes the spotlight. Compared to more visible factors like ...
Posted on May 02, 2019 In Digital Marketing, Social Media
When was the last time an engaging video captured your attention? Maybe you watched one of your favorite chefs share a recipe by capturing the cooking or baking process ingredient by ingredient. Or you went on an adventure with a travel vlogger who had already been to the incredible place where you plan to vacation. […]
Posted on May 02, 2018 In Digital Marketing, Websites
Although the exact algorithm for search engine ranking remains a mystery, over the years we have learned a lot about what best practices can ...
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