Digital Marketing Services
What is Digital Marketing?
it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. Or a simpler version… Digital marketing is any form of marketing products or services that involves electronic devices.
With Americans spending 11+ hours on electronic devices, every single day, there’s not much left. While traditional marketing might exist in print or phone communication, digital marketing can occur electronically and online. This means that there are far more possibilities for brands to reach customers, including email, video, social media, and search engines.
We know that for some business owners dealing with online marketing services is confusing, but it doesn’t have to be this way. Our Digital Marketing Experts will explain how our services work and create a digital marketing strategy tailored to your business needs and budget.
Types of Digital Marketing
Search Engine Optimization (SEO)
Get more website traffic, more customers, and more online visibility with powerful and precise SEO services. Search engine optimization is one of the most critical aspects of online marketing, and we will develop a campaign specific to the individual needs of your brand and industry.
Social Media Marketing
Create and manage top-performing social campaigns and start developing a dedicated customer fan base. YBG Marketing will approach your social media needs with two strategies: organic social (which includes channel optimization, audience analysis, and more) and paid social ads (which includes graphic design, a/b multivariate testing and more).
Web Development
Your website has to impress your visitors within just a few seconds. If it runs slow, if it feels outdated, or if it is hard to navigate, chances are those visitors are going to turn around and look somewhere else. Make sure you’re delivering the best first impression possible.
Landing Pages
Turn your casual visitors into paying customers. Better yet turn them into brand advocates. Getting a constant stream of website traffic is a great start but if they’re not converting, then you’re not going to see much of an ROI. Start getting more engagement with your online marketing using landing pages. This is where you can collect data about you’re customer and turn them into a lead.
Content Marketing
Create, publish, and promote engaging content to generate more traffic and build a dedicated community. You can provide the answers that your potential customers are trying to find, so you can become the industry authority that people come to whenever they have questions.
Email Marketing
Create, publish, and promote engaging content to generate more traffic and build a dedicated community. Developing an email marketing campaign will keep your customers within reach at all times – driving sales, website visits, and brand awareness through the roof.
Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.
Lead Nurturing Workflows
Generating leads, and converting those leads into customers, can be a long process.You can automate that process by sending leads specific emails and content once they fit certain criteria, such as when they download and open an ebook or fill out a contact form.