Social Media Marketing Trends 2023 In this post, We will go through the expected Social Media Marketing Trends 2023. Some of them are already here, and growing slowly, but aren’t at full hype just yet. Some are big and booming and expected to get even bigger in 2023.
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Artificial Intelligence
Artificial intelligence will take over the world! Or at least the world’s simpler jobs.
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Facebook messenger bots (which we’ll talk more about later) can help you automate and optimize your customer service.
Image Source: netimperative.com
Artificial intelligence also offers information and tips to users by getting into conversations. According to Gartner, 25% of customer service will use chatbot technology by 2023, up from less than 2% in 2017.
Businesses adopting AI in 2023 will be able to save costs and accelerate growth, getting an edge over their competitors.
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Chatbots
Chatbots will continue to be an important part of Top Digital Marketing Trends 2023.
With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
Image Source: ZoConvert.comAs a part of human nature, humans love to interact with other beings, that’s why social media networks are so popular, therefore installing a chatbot on your website gives you an edge over your competitors as your customers can interact with the chatbots in real-time on their own terms.
Another advantage of using chatbots is that it can interact with all the website visitors at the same time while the same is not possible for a human because a website can have millions of visitors.
With advancements in AI, chatbots now can hold a basic conversation with the customers. Chatbots are also cheaper and effective than a customer service representative.
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Micro-influencers
In the past couple of years, social media influencers have become a major trend. We now have Instagram stars, Twitter influencers, YouTube millionaires. These people have millions of followers – their every post, or vlog, or tweet is instantly seen by more people than TV ad makers could ever hope for. It was grand and revolutionary when the power of social media influencers became clear to everyone – and it still is.
However, as the number of social media influencers has grown over time, prices for their services have also skyrocketed. That’s lead more businesses to look at other alternatives, including micro-influencer marketing.
As opposed to major influencers, micro-influencers exist in every marketing niche. They have followings of fewer than 10 000 people, but most of their followers are genuinely interested in what they have to say. And they’re very engaged – micro-influencers are often considered experts in their niche.
These smaller names are not massively targeted by advertisers, so they are trustworthy and down-to-earth. The marketing potential is very high and marketers are about to recognize this in Social Media Marketing Trends 2020.
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Personalization
Given the vast amount of information being uploaded by people each day, it’s become very easy to get insights into all kinds of information about the people sitting behind the screen. This has opened the door for enhanced personalization, and that, in turn, has increased consumer expectations for the same.
Content, products, emails – all of it can now be based on the consumer’s purchase history, clicked links, social media posts, and other behavior. Booking.com, for example, Social Media Marketing Trends 2020 notifies you about deals in the locations you’ve been to, Netflix offers shows to watch based on your taste, Amazon and eBay show products similar to the ones you’ve bought before. And this is before you even consider Google and Facebook – they know us inside and out, and use this information to make our experience personalized.
As much as 96% of marketers believe that personalization advances customer relationships. Customers might worry about vague privacy risks, but they still appreciate the suggested product they’ve been looking for, as well as the notification of the sale in their favorite shop.