Case Study: How a Interior Design firm can tap into the competitive New York City market

Challenge

When they came to us, this interior design firm was transitioning from mostly Long Island-based work to seeking design work in the New York City Market. NYC is such a saturated market and our client wanted to stand out from the rest.

They knew that social media would be key for getting their name out there in the area, forging new connections and winning business.

With such a stunning design aesthetic focusing on how to create a custom feel within a NYC rental, they wanted to make sure the intricacies of how to accomplish this was clearly represented.

The YBG Marketing Approach

YBG Marketing created a social media strategy focused more on engagement than follower growth to help forge authentic connections. We positioned the brand as being ahead of trends, creating interiors that inspire those who dwell there.

As a full-service social media management client, we supplemented their colorful original design images with before and after images, videos and interior image shots looking out to the city . Their feed features local New York City artists and furniture makers to engage with the community and use key hashtags to reach locals as well as growing their account with design enthusiasts.

We researched hashtags extensively to create posts with viral performance in order to gain the largest exposure to non-followers possible.

Result

Their Instagram feed was stunning with many viral posts. The first three months saw an explosion on their account.

They achieved a 1,275% increase in engagement and a 738% increase in impressions, meaning that more people were seeing and interacting with their account than ever before. Their follower growth rate was higher than than before and more than double the average rate of their competitors.

Their social media reflected their brand values and created a platform for connections in the NYC area, more press and local opportunities such as participation in design showhouses.

Working with YBG Marketing has been a wonderful journey! My company was a little behind the curve when it came to social media and mining for leads. They have increased our number of followers across all platforms by leaps and bounds, all the while being very thoughtful about our brand aesthetic. ~Phillip Starr, NYC Interior Designer