Optimize Title Tags

Title tags are pieces of HTML code that indicate what the title of a page is. And display that title in search engines, social media posts, and browser tabs.

Write Engaging Meta Descriptions

A meta description is an HTML element used to describe your webpage’s content.

It usually shows up on the SERP below your page’s title. Like this:

Use Headings and Subheadings to Structure Your Page

H1 tags and subsequent headings allow users to easily skim your page. And allow Google to understand the hierarchy of your page.
See how difficult it is to read a page without organized headings (compared to one that has them)?

Add Internal Links

Internal links are hyperlinks that point to different pages on the same site.

Internal links are an important part of on-page SEO optimization. Here’s why:

• They help search engines understand your site’s structure and how pages are related to each other
• They allow Google crawlers to discover and navigate to new pages
• They signal to Google that the linked-to page is valuable
• They help users navigate through your website (and keep them on your site longer)

Adding internal links from one page to another signals to Google that these pages are related. And helps Google understand whether the pages could match a user’s search intent—which can help your rankings.

Add External Links

External links are links on your site that point to other sites.

External links are important because they enhance user experience and build trust with your audience.

Include and Optimize Images

Including images in your content increases your chances of ranking in Google Images—which accounts for 22.6% of all searches. This is a great way to get more traffic to your site.

A good place to start optimizing your images is by writing descriptive alt text for them.

Alt text (short for alternative text) is text included in HTML code that describes an image on a webpage.

It has two main purposes:

1. It provides context for search engine crawlers
2. It allows people using screen readers to hear descriptions of images

Here’s an example:

Optimize for User Engagement

Google may also rank your page higher if users spend more time on it. If users leave too soon or without completing certain actions, Google might think there’s something wrong with your page.

You may have heard of the term bounce rate—but do search engines actually care about these metrics?

They sure do. Google uses what they call “interaction data” to determine whether a search result is relevant to a search query.

This data helps Google better analyze the relevance of a page via machine learning.

One way to ensure users get what they’re looking for when they land on a page is to put important written content “above the fold” (where users can see it before scrolling).